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Article: Our Story

Our Story

In the bustling heart of Cairo, Egypt, a dream was born in 2017. This dream belonged to Youssef Hazzi, affectionately known as Joe. A Greek-Egyptian who grew up amidst the picturesque landscapes of France, Joe’s journey was anything but ordinary. With a degree in Visual Communication from Aix-En-Provence, Joe’s creative spirit was always destined for something remarkable.

Joe’s love for leather goods and sustainable products was more than just a passion; it was a way of life. He stood firmly against the tide of mass production, advocating instead for slow fashion and the philosophy of "buy once." His adventurous spirit, shaped by countless hikes and explorations, infused his designs with a rugged charm that resonated with many.

Joe’s Venture began as a humble hobby, a personal project that quickly captured the hearts of many online. During the challenging times of the COVID-19 pandemic, Joe decided to share his craft with others, holding his first workshop. This initiative not only spread his passion for leather goods but also built a community of like-minded individuals who believed in the same values.

By 2022, Joe’s Venture had grown beyond its online presence, culminating in the opening of its first flagship store in Cairo. This store was more than just a retail space; it was a testament to Joe’s dedication to quality craftsmanship and sustainable fashion.

Our Values

At Joe’s Venture, our values are the heartbeat of our brand. We stand for craftsmanship, authenticity, and conscious consumption. These principles guide every decision we make and every product we create.

Craftsmanship: Our commitment to creating high-quality, handcrafted leather goods is unwavering. We collaborate with Cairo’s finest makers, fostering a team that operates like a brotherhood. Joe’s Venture is not just a job; it’s a passion-driven endeavor where everyone thrives for the greater good.
Authenticity: We believe in staying true to our roots and maintaining transparency in all our dealings. Our journey from a small hobby to a thriving brand is a testament to our authenticity.
Conscious Consumption: We advocate for slow fashion, encouraging our customers to buy once and buy well. Our products are made to last, using the best leather, brass accessories, and threads. We guarantee our products for life and are always open to fixing any issues, even if they are caused by the user. Our slogan, "Your Adventure’s Companion," reflects our belief in creating products that support a healthy, sustainable environment.
One of our most inspiring stories is that of our head of production. Five years ago, he was a leather coat apprentice, working as a barista in his free time. Today, he is a key member of our team, exemplifying our commitment to growth and development.

Our Vision

Joe’s Venture is driven by a vision to become one of Europe’s best everyday leather bag brands. This vision is deeply rooted in the childhood experiences of our founder, Youssef Hazzi. Growing up, Youssef lived a primitive life, making his own toys, treehouses, and bonfires for fun. These experiences instilled in him a love for adventure and craftsmanship that continues to inspire our brand.

Our long-term goals are ambitious. We aim to be the adventure’s companion for anyone embarking on any form of adventure, from hiking across the Himalayas to starting a new job in NYC or even a freshman joining college. We work hard as a team with big dreams and aspirations, always striving for the greater good.

Our vision influences our strategy by guiding us to trust in our team and take bold steps. We are on a mission, free-falling off a cliff and building a plan on the way down. This adventurous spirit is what drives us forward.

We are excited to announce our plans to launch our first flagship store in Europe, with Paris set for 2026. This project reflects our commitment to expanding our reach and bringing our handcrafted leather goods to a broader audience.

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Flagship Store

Flagship Store

The Grand Opening of Joe’s Venture Flagship Store In 2022, Joe’s Venture celebrated a significant milestone with the grand opening of our first flagship store in Cairo. This store is not just a ret...

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