Our Story

In the bustling heart of Cairo, Egypt, a dream was born in 2017. This dream belonged to Youssef Hazzi, affectionately known as Joe. A Greek-Egyptian who grew up amidst the picturesque landscapes of France, Joe’s journey was anything but ordinary. With a degree in Visual Communication from Aix-En-Provence, Joe’s creative spirit was always destined for something remarkable.

Joe’s love for leather goods and sustainable products was more than just a passion; it was a way of life. He stood firmly against the tide of mass production, advocating instead for slow fashion and the philosophy of "buy once." His adventurous spirit, shaped by countless hikes and explorations, infused his designs with a rugged charm that resonated with many.

Joe’s Venture began as a humble hobby, a personal project that quickly captured the hearts of many online. During the challenging times of the COVID-19 pandemic, Joe decided to share his craft with others, holding his first workshop. This initiative not only spread his passion for leather goods but also built a community of like-minded individuals who believed in the same values.

By 2022, Joe’s Venture had grown beyond its online presence, culminating in the opening of its first flagship store in Cairo. This store was more than just a retail space; it was a testament to Joe’s dedication to quality craftsmanship and sustainable fashion.