Our Values

At Joe’s Venture, our values are the heartbeat of our brand. We stand for craftsmanship, authenticity, and conscious consumption. These principles guide every decision we make and every product we create.

Craftsmanship: Our commitment to creating high-quality, handcrafted leather goods is unwavering. We collaborate with Cairo’s finest makers, fostering a team that operates like a brotherhood. Joe’s Venture is not just a job; it’s a passion-driven endeavor where everyone thrives for the greater good.
Authenticity: We believe in staying true to our roots and maintaining transparency in all our dealings. Our journey from a small hobby to a thriving brand is a testament to our authenticity.
Conscious Consumption: We advocate for slow fashion, encouraging our customers to buy once and buy well. Our products are made to last, using the best leather, brass accessories, and threads. We guarantee our products for life and are always open to fixing any issues, even if they are caused by the user. Our slogan, "Your Adventure’s Companion," reflects our belief in creating products that support a healthy, sustainable environment.
One of our most inspiring stories is that of our head of production. Five years ago, he was a leather coat apprentice, working as a barista in his free time. Today, he is a key member of our team, exemplifying our commitment to growth and development.