Our Vision

Joe’s Venture is driven by a vision to become one of Europe’s best everyday leather bag brands. This vision is deeply rooted in the childhood experiences of our founder, Youssef Hazzi. Growing up, Youssef lived a primitive life, making his own toys, treehouses, and bonfires for fun. These experiences instilled in him a love for adventure and craftsmanship that continues to inspire our brand.

Our long-term goals are ambitious. We aim to be the adventure’s companion for anyone embarking on any form of adventure, from hiking across the Himalayas to starting a new job in NYC or even a freshman joining college. We work hard as a team with big dreams and aspirations, always striving for the greater good.

Our vision influences our strategy by guiding us to trust in our team and take bold steps. We are on a mission, free-falling off a cliff and building a plan on the way down. This adventurous spirit is what drives us forward.

We are excited to announce our plans to launch our first flagship store in Europe, with Paris set for 2026. This project reflects our commitment to expanding our reach and bringing our handcrafted leather goods to a broader audience.